I’m reading David Barsamian’s collection of interviews with Arundhati Roy, The Chequebook and the Cruise-Missile, and I came across something that made me crack up:

“But still, how are you going to persuade a Naga sadhu–whose life mission has been to stand naked on one leg for twenty years or to tow a car with his penis–that he can’t live without Coca-Cola?” page 17

… a reference to the uphill battle the West faces in its quest to develop countries like India. “Develop,” of course, means that companies like Walmart are trying to create a demand for big box stores, processed foods, iPods, etc. It’s an uphill battle because India is essentially still one massive “wilderness.” With the possible exception of booming twenty-four hour cities like Bangalore and Mumbai there there is just no concept of supermarkets. For whatever the reason, people would rather eat a dosa or an idli than a McDonald’s hamburger, even if it is a “Masala Chicken Burger.” Continue Reading