Telecommunications companies in Kenya are extremely profitable. Just the other day Safaricom announced record profits for the past year, making it the most profitable company in all of East AND Central Africa. As astonishing as the announcement is, I’m not surprised (I come from the United States, where many corporations are among the largest “economies” in the world). The part that really gets me is the ridiculous marketing slogans these companies choose to brainwash the masses into buying their crap. While Safaricom is the “big man on campus,” Celtel is also very popular in Kenya (and equally ridiculous).
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